According to the latest studies of trends in the cosmetic industry, consumers increasingly take into account the healthy, ethical, and environmental aspects of the product or brand. They also bet on natural cosmetics and probiotics. This forces the industry to be in the process of continuous innovation and improvement, reformulating, and innovating.
Natural and sustainable cosmetics
Natural cosmetic products are those that contain ingredients obtained from natural sources, are free of chemicals or pesticides, and are perceived as healthier, better tolerated by the skin, produced under a greater ethical and ecological awareness, and include more sustainable raw materials and economical.
The reasons for these preferences are mainly aligned with the current values and concerns of an increasingly aware consumer. However, their price is a handicap when adding them to the shopping cart.
This trend has also been extended to the demand for hair hygiene products. Demand shampoos or masks without parabens, silicones, and value fruit aromas. As a consequence, natural, and even vegan, solutions have emerged, developed through sustainable processes.
Probiotic products, in addition to being natural, offer high tolerance and, being conceived as healthy, are understood as the forefront of cosmetic innovation and are positioned in the consumer’s mind for their high effectiveness in protecting the skin and for their moisturizing capabilities.
Korean cosmetics have burst among the main trends in the field of cosmetics hand values, such as ease of use. It is positioned as a solution that offers a healthy skin appearance through light and refreshing textures. However, its ignorance by consumers makes it’s market penetration even lower.
We could say that the most significant trend of the moment is personalized cosmetics. It serves as a link between the rests of the trends. The consumer demands natural cosmetics, but also personalized à la carte and very adjusted to their own needs. For him, talking about personalized cosmetics is talking about highly effective, quality, and technologically innovative cosmetics, as well as being novel and unique.